Media and Marketing

Pens for Women and Other Needlessly Gender-Specific Products

By on September 04, 2012
Bic Pens “For Her” Courtesy BiC

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Bic Pens “For Her”

Snarky comments about Bic’s new “for her” pens recently exploded on Amazon.com—for example: “It has given me soft skin and manageable hair and it has really given me the self-esteem I needed to start a book club and flirt with the bag-boy at my local market.” Still, the company says during the first half of 2012, “we continued to register strong success of new products, such as the BIC For Her range” in Europe and North America.
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